html{scroll-behavior:smooth}.prose h2,.faq h2{scroll-margin-top:88px}.article-head{background:var(--black);color:var(--white);padding-block:4.5rem 3rem}.article-head h1{margin:0}.breadcrumb{font-family:var(--font-ui);font-size:.78rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#fff6;margin:0 0 1.5rem;display:flex;gap:.5rem;flex-wrap:wrap;align-items:center}.breadcrumb a{color:#fff6;text-decoration:none}.breadcrumb a:hover{color:var(--white)}.breadcrumb .sep{opacity:.4}.badge{display:inline-block;font-family:var(--font-ui);font-size:.66rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;padding:.3rem .75rem;border-radius:50px;width:fit-content;line-height:1}.badge-geo{background:var(--lime);color:var(--black)}.badge-seo,.badge-sea{background:#ff1f721f;color:var(--pink)}.badge-ia{background:var(--blue-pale);color:var(--blue)}.article-head h1.title{font-size:clamp(2rem,4.2vw,3.15rem);font-weight:800;line-height:1.08;letter-spacing:-.03em;margin:1.1rem 0 0;max-width:20ch;text-wrap:balance}.article-head .standfirst{font-size:1.1rem;line-height:1.65;color:#ffffff9e;max-width:58ch;margin:1.35rem 0 0}.byline{display:flex;align-items:center;gap:.85rem;margin-top:2.25rem;padding-top:1.75rem;border-top:1px solid rgba(255,255,255,.1)}.avatar{width:44px;height:44px;border-radius:50%;background:var(--lime);color:var(--black);font-family:var(--font-head);font-weight:800;font-size:.95rem;display:flex;align-items:center;justify-content:center;flex-shrink:0}.byline-name{font-family:var(--font-ui);font-weight:700;font-size:.92rem;color:var(--white)}.byline-meta{font-family:var(--font-ui);font-size:.8rem;color:#ffffff73;margin-top:.15rem}.byline-meta .dot{display:inline-block;width:3px;height:3px;border-radius:50%;background:#ffffff59;vertical-align:middle;margin:0 .5rem}.article-body{padding-block:3.5rem 1rem}.takeaways{background:var(--blue-pale);border-radius:16px;padding:1.75rem 2rem;margin:0 0 1.5rem}.tk-label{font-family:var(--font-head);font-weight:800;font-size:.82rem;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);margin:0 0 1.1rem;display:flex;align-items:center;gap:.6rem}.tk-icon{width:26px;height:26px;border-radius:7px;background:var(--blue);display:inline-flex;align-items:center;justify-content:center;flex-shrink:0}.tk-icon svg{width:15px;height:15px}.takeaways ul{margin:0;padding:0;list-style:none}.takeaways li{font-size:.9rem;line-height:1.55;color:var(--ink);padding-left:1.7rem;position:relative;margin-bottom:.6rem}.takeaways li:last-child{margin-bottom:0}.takeaways li:before{content:"✓";position:absolute;left:0;top:0;color:var(--blue);font-weight:800;font-size:.95rem}.toc{border:1px solid var(--gray-mid);border-left:3px solid var(--lime);border-radius:0 14px 14px 0;padding:1.4rem 1.75rem;margin:0 0 2.5rem;background:var(--white)}.toc-label{font-family:var(--font-ui);font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--gray-muted);margin:0 0 .6rem}.toc ol{margin:0;padding:0;list-style:none;counter-reset:toc}.toc li{counter-increment:toc;border-top:1px solid var(--gray-mid)}.toc li:first-child{border-top:none}.toc a{display:flex;align-items:baseline;gap:.9rem;padding:.7rem 0;text-decoration:none;color:var(--black);font-family:var(--font-head);font-weight:700;font-size:1rem;line-height:1.35;transition:color .15s}.toc a:before{content:counter(toc,decimal-leading-zero);font-family:var(--font-head);font-weight:800;font-size:.78rem;color:var(--pink);flex-shrink:0;width:1.4rem;font-variant-numeric:tabular-nums}.toc a:hover{color:var(--blue)}.prose{color:var(--ink)}.prose>p{font-size:1.0625rem;line-height:1.8;margin:0 0 1.4rem}.prose>p:first-of-type{font-size:1.22rem;line-height:1.6;color:var(--black);margin-bottom:1.8rem}.prose h2{font-size:clamp(1.45rem,2.4vw,1.85rem);font-weight:800;letter-spacing:-.02em;line-height:1.18;margin:2.75rem 0 1rem}.prose h3{font-size:1.2rem;font-weight:700;letter-spacing:-.01em;margin:1.9rem 0 .75rem}.prose a{color:var(--blue);text-decoration:underline;text-decoration-color:#1535c959;text-underline-offset:2px;transition:text-decoration-color .15s}.prose a:hover{text-decoration-color:var(--blue)}.prose strong{font-weight:600;color:var(--black)}.prose ul{margin:0 0 1.4rem;padding-left:0;list-style:none}.prose ul li{font-size:1.0625rem;line-height:1.7;margin-bottom:.7rem;padding-left:1.75rem;position:relative}.prose ul li:before{content:"";position:absolute;left:0;top:.65em;width:7px;height:7px;border-radius:2px;background:var(--lime)}.prose figure{margin:2.5rem 0}.prose figure img{width:100%;height:auto;border-radius:14px;border:1px solid var(--gray-mid);display:block}.prose figcaption{font-family:var(--font-ui);font-size:.8rem;color:var(--gray-muted);margin-top:.75rem;line-height:1.5}.prose blockquote,.pullquote{border-left:3px solid var(--pink);padding:.25rem 0 .25rem 1.5rem;margin:2.5rem 0;font-family:var(--font-head);font-weight:700;font-size:1.3rem;line-height:1.4;letter-spacing:-.015em;color:var(--black)}.prose blockquote p{margin:0}.cta{background:var(--blue);color:var(--white);border-radius:16px;padding:2.5rem;margin:3rem 0;text-align:center}.cta h3{font-size:1.5rem;font-weight:800;letter-spacing:-.02em;margin:0 0 .6rem;line-height:1.2}.cta p{color:#ffffffbf;font-size:.975rem;line-height:1.6;margin:0 auto 1.6rem;max-width:44ch}.btn-cta{display:inline-block;background:var(--lime);color:var(--black);font-family:var(--font-ui);font-weight:700;font-size:.95rem;padding:.85rem 2rem;border-radius:8px;text-decoration:none;transition:transform .15s}.btn-cta:hover{transform:translateY(-1px)}.related{border-top:1px solid var(--gray-mid);padding-top:2.5rem;margin-top:3rem}.related-label{font-family:var(--font-ui);font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin:0 0 1.5rem}.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem}.related-card{display:block;border:1px solid var(--gray-mid);border-radius:12px;padding:1.4rem;text-decoration:none;color:inherit;transition:border-color .2s,box-shadow .2s,transform .2s}.related-card:hover{border-color:var(--blue);box-shadow:0 8px 28px #1535c914;transform:translateY(-2px)}.related-card .rc-cat{font-family:var(--font-ui);font-size:.66rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--pink);margin:0 0 .6rem}.related-card.geo .rc-cat{color:#5aa000}.related-card.ia .rc-cat{color:var(--blue)}.related-card .rc-title{font-family:var(--font-head);font-weight:700;font-size:1rem;line-height:1.3;letter-spacing:-.01em}.faq{border-top:1px solid var(--gray-mid);padding-top:2.5rem;margin-top:3rem}.faq h2{font-size:1.6rem;font-weight:800;letter-spacing:-.02em;margin:0 0 1.5rem}.faq details{border-bottom:1px solid var(--gray-mid)}.faq summary{list-style:none;cursor:pointer;padding:1.25rem 2.5rem 1.25rem 0;position:relative;font-family:var(--font-head);font-weight:700;font-size:1.05rem;color:var(--black);line-height:1.4}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:"+";position:absolute;right:0;top:1.05rem;font-size:1.5rem;font-weight:400;color:var(--blue);transition:transform .2s;line-height:1}.faq details[open] summary:after{transform:rotate(45deg)}.faq .faq-a{padding:0 2.5rem 1.4rem 0}.faq .faq-a p{font-size:1rem;line-height:1.75;color:var(--gray-text);margin:0}@media(max-width:760px){.related-grid{grid-template-columns:1fr}.cta{padding:1.75rem}}